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IMB Country Brand Lead

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Título Oferta:
IMB Country Brand Lead
by dejobs.org
Texto Oferta:
**Key accountabilities and responsibilities** • Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Business segment is a brand, a portfolio (RCC, CV, etc) or an indication (Prevenar adult) that has material size and can be managed independently. • Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs. • Leads the cross functional brand/category team and is accountable for its effectiveness and performance • Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives. • Accountable for developing the organizational capabilities necessary to execute the strategic plan. • Responsible for the revenue and DME forecasts **Working Relationships** Works closely with the Country Category Lead in managing the category holistically at the country level. Collaborates on an ongoing basis with EMGL/RTAL, Implementation Lead, and cross functional partners in pulling through glocal operating model **Qualifications** 5-10 years of marketing or relevant function (medical, H&V, finance) experience within the industry Bachelor´s Degree or equivalent required, Master´s degree desired Proficiency in English and local language Phase of Product/Product Complexity Drives Launch strategy Drives and influences growth product strategies **Marketing Capabilities** Influences foundational product strategies Insight - Mastering Data Analysis, Interpretation, Communication - Mastering Strategy & Planning - Applying Execution - Mastering Innovation - Applying New Asset - Applying Metrics - Mastering Matrix management - Mastering Market Access - Applying Market Research - Applying Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.